公共关系

主要强调

Our 公共关系 emphasis within the 沟通的艺术 major places the highest importance on ethical persuasion while teaching students best practices for internal and external communication. Students learn the history of the PR industry, how to effectively research and write for various audiences, and to produce effective strategic communication. 冲突 resolution is often discussed in terms of how PR professionals counsel internal and external constituencies.

This program provides a strong knowledge base for graduate study or future careers in marketing and PR in industry, educational settings or nonprofit organizations.

在他们大四的时候, PR students compile stakeholder research for an actual industry/brand and produce a creative integrated communication campaign that becomes a piece included in a portfolio of their work. A student’s personal portfolio is added on their own LinkedIn pages, helping a graduate showcase their strengths to prospective employers.

Additional information about academic programs can be found in the W&J学院目录.

公共关系快照

课程

研究与实习

W后职业&J

类似的计划

程序下载

课堂之外

Our students gain additional experience through department-sponsored programming and off-campus internships to supplement their coursework. We work one-on-one with our students to develop career and internship applications, 关键研究方法, 面试最佳实践, 演讲技巧, 投资组合构建, 以及网络策略.

W&J Chapter of the 公共关系 Student Society of America (PRSSA) is a vibrant campus group of students interested in networking with professionals in the PR industry and learning about future careers. Students become engaged leaders and learn how to delegate, manage and create PR content for local non profit originations.

在剧院里, 学生的表现, 设计集, 阶段管理, or hone their writing skills by participating in Student 剧院 Company productions. Student work assistants coordinate events for the department, and gain experience writing copy and managing communication arts social media accounts.

Experiential learning occurs live, each day at 91.WNJR调频7点, the College’s FCC licensed noncommercial educational radio station. WNJR broadcasts 24 hours a day, featuring an eclectic format of music. Student broadcasters have the freedom to produce a diverse range of independent programming, including talk shows on a variety of topics including sports call-in shows, 乡村音乐现场表演, 以及大学生问题. Students learn and apply skills like interviewing and recording, which are applicable to careers in traditional radio as well as the fast-growing, 播客的创新领域.

Because our electives and emphases are so varied, 沟通的艺术 majors find internships off campus in a wide range of organizations and fields. Students develop skills in fundraising, 捐赠者的关系, 运动分析, 非营利性活动策划, 司法宣传, 数字化生产, 还有网络写作. Students have interned at Ford 剧院 in 华盛顿, D.C.; MTV; CNN; the Pittsburgh Penguins; CASA; UPMC Health Plan; Mylan Pharmaceuticals; and the 华盛顿 Wild Things, as well as in local school districts.